Admit it: When Rocky Balboa ran through the streets of Philadelphia, your heart was pumping almost as hard as his was. You can remember almost every frame of that iconic moment in film history. What you can also remember is the music. Moreover, when you play that same music—even if the movie isn’t on—you still get pumped up. What does this mean for you?Music makes us feel powerful.
When asked about the impact of music, Dennis Hsu of the Kellogg School of Management at Northwestern University and author of the study noted that “When watching major sports events, my coauthors and I frequently noticed athletes with their earphones on while entering the stadium and in the locker room, …and the ways these athletes immerse themselves in the music — some with their eyes steely shut and some gently nodded along the beats — seem as if the music is mentally preparing and toughening them up for the competition about to occur.” This prompted the evaluation of music, which resulted in findings that clearly indicate that music with heavy bass and steady beats create the most intense reaction. As you go about partnering your voiceover work with music, you should obviously chose a melody that has the same impact.
But adding heavy beats to a voiceover won’t always work. In fact, some findings indicate that adding a voice over a recognized track that creates such intensity could hurt the message. Our advice is to find music that speaks to your audience and let it do its magic to captivate. Once you’ve hooked them, then it is time to let your voiceover talent relay your message. This is a subtle way of attaching your image to something that immediately connects with your audience and also allows your words to be spoken to a fully engaged group.
As you’ll no doubt also be considering using stock music that might not have an immediate impact, it would be wise to use music that still creates the bass that listeners will find empowering while also leaving quieter bridges for voiceovers to connect at their best.
Here’s an excellent example where a quieter musical portion allows the voice over talent to convey the message to the audience:
If you’re looking for someone who can inject the right voice for your projectin conjunction with the specific music you have in mind, be sure to check out VoiceBunny’s vast options of voice over actors who specifically do movie trailers. There are virtually countless options available to you to ensure that you’ll find the right voice to affordably reach your demographic of listeners.